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FARRELL BACKLUND INSURANCE AGENCY ANNOUNCES BRAND TRANSITION
TAUNTON, MA, May 20, 2013 —Farrell Backlund Insurance Agency (FBIA), a partner of Bristol County Savings Bank, announces the migration of their three agency brands, Farrell Backlund, Richardson-Cuddy, and Anderson-Cushing Insurance to one unified brand – FBinsure. “We see this as an important move for our agency today and moving into the future. We will continue to provide the local insurance expertise our clients’ value and deserve from their independent insurance agent,” said Russel Martorana, President of FBinsure.
The brand transition will take place throughout 2013 and will impact all marketing materials, signage, business cards, policies, billing, website, and many other items. Mark Cuddy, Executive Vice President of FBinsure said, “What will not change is our dedication to our valued clients. As a client advocate, we continue to strive daily to exceed our clients’ expectations.”
“The new FBinsure brand is much more than just a new logo – it is a direct and important reflection of the growth and broader focus of our agency. Over the past few years, FBinsure has expanded into new business areas, such as Risk Management and Benefits, and have committed ourselves to developing innovative strategies to address the risks that drive our clients’ total cost of risk,” said Don Backlund, CEO of FBinsure. At FBinsure, we have a fundamental belief that the traditional insurance buying process is flawed and ultimately harmful to consumers and businesses alike. Each of our branded strategies is designed to address the traditional flaws, control risk, and ultimately impact client cost.
Started by Phil Farrell and Rudy Backlund as two separate entities in the early 1950s, the Taunton-based agencies merged in 1999 and formed Farrell Backlund Insurance Agency, LLC. More recently, Anderson-
Cushing Insurance Agency of Middleboro and East Freetown and Richardson-Cuddy Insurance Agency of Attleboro merged with FBIA in 2008 and 2011, respectively. In 2013, Farrell Backlund Insurance Agency transitioned into one brand name, FBinsure. The firm has six locations – Taunton, Rehoboth, Dighton, Middleboro, East Freetown, and Attleboro – and employs 80 experienced insurance professionals.
FBinsure, one of the fastest growing agencies in New England, is driven by their core values of Client Focus, Employee Commitment, Corporate Citizenship, Integrity, and Competitive Advantage. FBinsure, which enjoys the prestigious Five-Star Agency Designation℠ from the Massachusetts Association of Insurance Agents, is committed to providing clients with the best insurance value and service available, while maintaining the highest ethical standards and credibility with clients, carriers, and the public. For more information please call 508-824-8666 or visit www.fbinsure.com.
Bristol County Savings Bank
Bristol County Savings Bank, founded in 1846, is a full-service financial institution offering commercial lending, personal and business banking, and mortgage services. The Bank’s Financial Advisory Services division has successfully assisted businesses, individuals and non-profits with the management of their assets since 1989. In addition, the Bank also offers quality property and casualty insurance options for its clients through its majority-owned insurance partner, FBinsure.
The Bank’s steady growth and expansion has resulted in $1.4 billion in assets and over 300 employees in southeastern Massachusetts and Rhode Island. The key words at Bristol County Savings Bank are: “Commitment, Stability, and Community,” values that are combined with state-of-the-art technology to meet the needs of its clients. A dedicated local community bank for over 165 years, Bristol County Savings Bank is actively involved in giving back to all the communities it serves both through financial support and the volunteerism of its people.
The Main Office and Corporate Headquarters of Bristol County Savings Bank are located on Broadway in Taunton, MA. For additional information, please call 508-824-6626 or visit www.bristolcountysavings.com.
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